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press release
10 January 2005

CLOUD AT PITTI IMMAGINE UOMO, FLORENCE
Cliostraat, Laboratorium and Interaction Design Institute Ivrea present at Pitti Immagine Uomo 67, Word City and the interactive installation Cloud.

Pitti Immagine Uomo 67
12-15 January 2005
Fortezza da Basso, Florence

 
Word City is the installation conceived for Pitti Immagine Uomo 67 by Laboratorium and the Turin based architecture and design studio Cliostraat. A world of words spring to the visitor’s eye. A series of large structures in which words play in transforming the architecture into a large notepad.

At Word City, Interaction Design Institute Ivrea has created an interactive installation called Cloud. Cloud presents itself as a blue pulsing sphere, made of a hundred displays suspended from above, on which one can read running text. The effect is that of a cloud suspended in mid-air, integrated within the Cliostraat designed structures. The visitor will be intrigued from the shadows coming from the blue pulsing cloud, located within the PVC wrapped structures. At the entrance, the visitor will be able to get closer to the cloud and read the running text. Each display is set within a silicon container.

Word City and Cloud by Cliostraat, Laboratorium and Interaction Design Institute Ivrea ( Massimo Banzi, Line Ulrika Christiansen and Stefano Mirti)
Graphic design by Alessandro Gori

 
Press Office

Sara Manuelli
[email protected]
0125 422 148
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www.interaction-ivrea.it


Pitti Immagine Uomo 67
Interactive installation Cloud
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